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Choosing the Signature Fabric
days until launch
Fabric choice is the most important and elementary choice in developing a garment (well, besides good taste). It literally is the thing that makes up the garment. The choice of fabric also defines the garment development process. It will determine the style lines and cut of the pattern. It determines which factory one chooses to make the garment.
So the HEUCY signature fabric is - drumroll please – Jersey! There are so many different types of fabric, but jersey is a natural choice for HEUCY after going through the following analysis.
Designers usually consider the following in choosing fabric:
- Does it look/feel good?
- Is it priced right?
- Can the minimum requirements for production be met?
- Is it on-trend?
So we considered all those factors, but in staying true to the HEUCY ideal of simplifying life with a versatile garment produced with fewer pollutants, we needed to also consider:
- Can it be handled and produced into garments at a reasonable price point in the US?
- Is it versatile in wear?
- Can it be washed as opposed to dry-cleaned?
- Is it made of eco-friendly fibers?
The fabric that checked all these boxes was Jersey. So we sourced swatches from mills across the country and as well as from Canada.
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Then we narrowed the choices down and requested test yardage from a handful of mills.
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The test fabrics above all look the same you say? Well, they kind of do on-screen here, but they all have a different weight, different content, different stretch, different drape, different method of dye, different country of origin, different wholesalers.
So on to testing, testing, testing to determine the best jersey for the styles sketched and in development. Good thing I am Asian – I am good at tests.
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