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About Us

Suwha Hong

Founder & Creative Director

Suwha was formerly Creative Director at Cynthia Steffe where she spearheaded a successful re-launch of the nationally recognized brand. Suwha has also been Founder/Creative Director of s u w h a – an eponymous contemporary womenswear label based in London (stockists included Henri Bendel, Holt Renfrew, Beams, United Arrows, Paul & Joe, among others and was featured in Vogue (US & UK), Harper’s Bazaar (UK & US), Elle, Nylon (US & Japan) to name a few.

Suwha lives in Manhattan with her husband and two children, Henry and Lucy (the inspiration behind “HEUCY”). In a previous life, Suwha was a lawyer. She is thrilled to pursue her passion for fashion (and design and sustainability) through HEUCY.

Henrietta Pertuz

Marketing Director

Henrietta was formerly the Founder and Creative Director of Henrietta Pertuz Petites, a line of sportswear for women 5’4” and shorter, which was featured in publications including WWD, Glamour and Daily Candy. Before launching her own line, Henrietta worked in advertising at two of Madison Avenue’s largest firms: Ogilvy and McCann Erickson, where she discovered the pitfalls of wearing a pant suit.

Henrietta lives in Manhattan with her husband and two children, George and Martha. Henrietta loves meeting HEUCY Gals who are shifting the tone of casual outfit at a time.



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